Cookie Policy

What Are Cookies

Cookies are small text files placed on your device by your web browser when you visit a website. They help the site remember your actions and preferences over time. We also use similar technologies such as pixels and local storage for the same purposes.

How We Use Cookies

GumPulse uses cookies to keep the Site functioning, understand how visitors use it, remember your preferences (such as region), and measure the performance of our advertising. This helps us improve the experience and reach people who may benefit from better oral care.

Types of Cookies We Use

• Essential cookies — required for core functionality such as checkout and security. These cannot be switched off.
• Analytics cookies — such as Google Analytics 4, which help us measure traffic and site performance.
• Advertising cookies — such as the Meta Pixel, used to measure ad effectiveness and show relevant ads.

Third-Party Cookies

Some cookies are set by third parties, including Google and Meta, when you interact with our Site. These providers process data according to their own privacy policies. We do not control these cookies and recommend reviewing those policies for more detail.

Managing Your Cookies

You can control or delete cookies through your browser settings. Most browsers let you block cookies entirely or alert you before one is placed. Please note that disabling essential cookies may affect how the Site works. You can also opt out of personalised ads through Google’s Ad Settings and Meta’s ad preferences.

Your Consent & Rights

By continuing to use the Site, you consent to our use of cookies as described here, in line with the Digital Personal Data Protection Act, 2023. Under Indian law you have the right to withdraw consent and access or correct your data. For details, see our Privacy Policy.

Effective date: 16 July 2026.